Sales & Event Coordinator
POSITION SUMMARY
The Sales and Events Coordinator provide the highest quality of service at all times in conjunction with
the Sales team. Implements sales plans and achieves budgeted revenue goals. Tracks monthly internal
forecasting/actual guest nights and revenue, work with Senior Sales Assistant to merge internal and
external numbers for property sales projection/actuals. Responsible to maintain and give direction on
updating all set-up information in the Delphi Sales and Catering software system. Creating market vision
reports, training new hires in Sales, Conference Planning and Catering. Build relationships with the
community, local businesses, and local contacts to drive hotel sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES- THE ESSENTIAL FUNCTIONS INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
• Achieve Sales Revenue objectives through Sales Calls (prospecting, maintenance, follow- up,
inside/outside/cold calls), Site Visits (Breakfast, Lunch Dinner, etc.); attends local/membership
events (Chamber of Commerce, Convention & Visitors Bureau, GaBTA, etc) to maintain existing
accounts and develop new accounts.
• Implement and execute approved Sales Action Plans. Manage and direct the sales activities of
the hotel to meet or exceed budgeted RevPAR (Revenue Per Available Room) goal. Identifies
major revenue opportunities and work to secure the business. Direct selling activities to
maximize revenue.
• Maintain sales volume; keep current with market mix, supply and demand, changing trends,
economic indicators and competitors.
• Maintain all accurate client information and general communication by completing data base
backups (i.e. OnQ, OPERA and STS).
• Attends Weekly Staff and BEO meetings. Prepares all documents for each meeting.
• Generates Weekly and Monthly sales department reports on a timely basis.
• Maintain Sales office supplies and inventories by checking stock to determine inventory level;
anticipating needed supplies; evaluates new office products; places and expedites orders for
supplies; verifies receipt of supplies and maintains budget requirements for all Sales supplies.
(Sales Kits, Rack Brochures, Promotional Items, etc.)
• Maintains professional and technical knowledge by attending educational workshops; reviewing
professional publications; establishing personal networks; and attend all professional,
community and networking events to further expand customer base.
• Contributes to team effort to achieve all goals (i.e. Budget, Customer Service Scores, QA).
• Performs other duties and special projects as requested.
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
• Minimum High School education, some college preferred
• Previous sales and marketing experience with customer service skills in the hotel industry.
• Experience in building and maintaining relationships, meeting budgeted revenue and sales goals,
marketing, planning, and negotiation.
• Ability to read and comprehend instructions, correspondences, and memos; ability to write
business correspondences and set up contracts and function sheets.
• Ability to professionally present promotional materials to prospective customers, and to
effectively communicate and coordinate with catering, kitchen/hotel staff, and outside vendors.
• Ability to calculate figures and amounts for customer catering contracts.
Employment is contingent upon successful completion of a background and drug test.